A Pasadena-based fee-only fiduciary marks 45 years of serving individuals and families nationwide.
First Financial Consulting announced its 45th anniversary, marking more than four decades of delivering objective, fee-only financial advice to individuals and families.
“We are thrilled to achieve another significant milestone in our history,” said Greg Welborn, Principal. “While 45 years is substantial, what matters most is the number of clients we’ve helped achieve their goals. That’s the real reason we’re here.”
Founded in 1975 in Pasadena, California, First Financial Consulting pioneered a different approach to financial planning in an industry largely dominated by commission-based brokerage models. From the beginning, the firm operated on a 100% fee-only basis, eliminating conflicts of interest and aligning its success directly with client outcomes.
“Our origins were humble — just a father and son working out of a back room,” said Scott Sommers, Principal. “Explaining the concept of objective advice without conflicts took time. But eventually, the model resonated.”
Today, First Financial Consulting serves clients across the United States and is a proud member of NAPFA, the National Association of Personal Financial Advisors.
The firm continues to provide comprehensive financial planning, investment management, estate planning coordination, and tax strategy guidance — all delivered under a fiduciary standard.
