Get to know Luis Salas Ruiz
With a passion for financial planning and a keen eye for detail, Luis plays a vital role in supporting our financial advisors. As a paraplanner, he conducts in-depth research, performs data analysis, and develops personalized financial strategies, collaborating closely with the advisory team. His meticulous approach ensures that every plan is tailored to meet each client’s unique goals.
Prior to joining First Financial Consulting, Luis gained valuable experience in both banking and investment management. He also dedicated time to educating families and individuals on the importance of comprehensive financial planning.
Luis Salas Ruiz holds dual Bachelor of Arts degrees in Economics and Psychology from the University of Chicago. Since entering the financial services industry in 2022, he has been committed to continuously enhancing his knowledge and expanding his expertise.
Passionate about making complex financial concepts understandable and actionable for clients, Luis is dedicated to delivering clarity in all his work. Outside of the office, he enjoys reading and learning new languages, including Catalan and Mandarin.
Benefits of Working with First Financial Consulting
We Provide 100% Objective Advice
As a fee-only financial advisor, we do not sell any products or accept any commissions. Instead, we provide advice and create a financial plan which reflects the client’s specific situation.
We Look at the Whole Picture
We work to understand the totality of the client’s situation and to develop a comprehensive plan which will actually help them accomplish their goals.
We Give Advice Whenever You Need It
Our mission is determined by the client’s needs, not by a product sales cycle. When you need advice, or just want a second opinion, you get it. You’re never stuck paying for services or products you don’t need.